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Your Acupuncture Website

How to Get Started & Avoid Costly Mistakes

**NEW!!** Please read, "Complementary and Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website".

Once you have made the decision to have an acupuncture website, now what? Trying to understand what you need and how much it costs can be overwhelming, especially when you are trying to graduate or open your acupuncture practice.

I am going to simplify the process for you and try to give you an idea of what you need and a breakdown of the costs. Do not make the mistake of handing the project of your acupuncture clinic website over to someone else without understanding some of the basics.

The most important parts of a website are what you do not see. There are specific "codes" that determine how functional your website is and how many people find it. Many webmasters know a great deal about design but very little about how search engines find your website. If your acupuncture website looks beautiful but is not optimized and coded correctly, it is useless.

Factors to Consider

The steps you take to get your clinic website on the web really depend on how much time, energy, and money you want to put into it. I can recommend good quality acupuncture websites for about $25 per month or $300 per year. Some will have one time set-up fees of anywhere between $100 and $300. Think about your budget and how involved you want to be in your website. Also realize that your acupuncture website can be the most powerful marketing tool you have. Learning how to maximize its potential should be a priority.

If you are a non-techy and prefer a web designer, or just want a hands-off approach, hire a one of Sitesell Service's Certified Webmasters. They are a reputable company with excellent customer service and support. You will definitely get a quality website that is search engine optimized and easily found by your customers. Although I will offer another possibility for having someone else create a website for you, Sitesell Service's will create an acupuncture website for you that is also a marketing and monetization tool. No company understand e-commerce and building a business on the web like SiteSell

Read my Squidoo article, "How to Build a Great Business Website in One Easy Step".

If you want to build your own acupuncture website, then I have found a couple different strategies and tools you can utilize as you see fit. No matter which approach you implement, plan on developing your acupuncture website to use as a marketing tool.

Acupuncturists are unfortunately slow to understand that a website is by far the best, most cost-effective, and most powerful marketing and passive income generating system they will have. Even if you do not use it initially for marketing or earning additional income, you still want to make certain it contains appropriate features and codes to allow you to do so in the future.

Please do NOT put your website in the sole control of another person. Even if it is a friend, spouse, or hired web designer. You should retain oversight and ownership. A trap that many acupuncturists fall into is "doing a trade" for their business website. I have heard too many horror stories and strongly discourage you from trading acupuncture services for web design services. It's okay to arrive at an arrangement, but pay each each other based on a predetermined contract which delineates time and end result.

One last note before we begin going through the ways to get started on your very own acupuncture clinic website, whether you are hands-on or hands-off you must write your own original content. This means you not only have to write your own bio including educational background, experience, professional organizations, and any other life endeavors that makes you unique, but you have to write about your own perspective of and experience with acupuncture and Oriental medicine. Your website is an opportunity to share who you are and must be in your own voice.

Having said that, I am going to recommend a website company that does 90% of the content writing for you. This is for those rare cases where you are absolutely unable to write all your own content. The good news is, this excellent acupuncture website building company allows you to change the content to "make it your own" when you are ready.

Ways to Get Started on
Your Acupuncture Clinic Website

In my new ebook called, "Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website", I go over in detail how you can use your website for marketing.

If you find advertising and marketing difficult or feel introverted and don't want to do talks to promote yourself and your clinic, this ebook holds the answers for you.

CLICK HERE to read more about "Complementary & Alternative Marketing" and why I wrote it just for you.

After considerable research, I can confidently say that the following acupuncture website packages offer the most value, functionality, ease-of-use, and versatility to acupuncturists.

Please look through each package to determine which one will meet your specific needs and goals.

I am also including the PEOPLE behind the acupuncture website packages, because I want you to know that you are working with people with incredible integrity and specific knowledge about acupuncturists and marketing.

The BEST Acupuncture Website Packages are:

My first website program choice for acupuncturists is SiteBuildIt! but I also know it is not for everyone. (Which is why I researched the other packages listed above.)

There is no question that SiteBuildIt! has the best price, but there are other factor you need to consider.

The way I see it, to build your own website you have two choices:

You can get an integrated all-in-one website design and building package.
You can get all the individual parts to meet your specific website design and building needs.

I think there are lots of good and inexpensive companies out there but be careful with the hidden fees and poor customer support.

Integrated All-In-One Website Design & Building Package

For an all-in-one integrated package, I highly recommend Site Build It. (Here is their homepage which goes through all they offer in great detail. It provides a good reference point when you are researching web design tools and programs.) I did not know a single thing about building a website when I started this one in March 2007. I just followed the step-by-step Action Guide and voila! Site Build It is a great price at about $25 per month ($299 / year) without any set-up fees. This includes your domain name, hosting, Newsletter capabilities, auto-responders, RSS, mini-blogging, and more tools than I know what to do with. Read my very biased review of Site Build it in "The Best DIY Acupuncture Website Software".

Individualized Website Design & Building Tools

If you want to collect tools to build your acupuncture website, you are probably familiar with HTML and have skills in web design. Below I have listed some resources to consider. I recommend comparing the "sum of the parts" with what is included in the Site Build It package, which allows you to download your own HTML as well as use their step-by-step Block-Builder.

Purchasing what appear to be inexpensive parts (such as domain name, hosting, web design tools, templates, blogging capabilities, RSS, shopping cart, et cetera, et cetera) can add up to a lot more than purchasing a comprehensive all-in-one- package. So do your homework, and compare.

Having said that, here are some great resources that may suit your needs. Don't be afraid to shop around to get the best deals:

GoDaddy: Domain Names, Hosting, Web Design templates, software, and tools, shopping cart, and lots of ecommerce tools, but very little web design support. I do not have anything bad to say about GoDaddy. They provided us (meaning my husband because I was too intimidated with "uploading ftp" and all the HTML coding to be involved) with great hosting for a few years. Whenever we had trouble uploading our site from Microsoft Publisher, they provided great technical support. I still have our clinic website domain name with GoDaddy, but it redirects to our Site Build It clinic website.

HostGator: Good Hosting with various levels to choose from. Their hosting plans range from the "Hatchling", "Baby", and "Swamp" and you can choose based on your needs. They are reasonably priced and reliable.

WordPress: A powerful software package used to Blog. Many people have turned their Blog into an effective business website. I do not recommend having a Blog only, but it can be a valuable addition to your acupuncture website. Most agree that a Blog is a versatile way to get an immediate presence on the web. Note: Make sure you utilize WordPress.org instead of the WordPress.com version. Check out more info & video tutorials to Blog with Wordpress.

Yahoo! Search Marketing: A useful small business marketing tool to help you find and drive targeted traffic (e.g. people looking for acupuncture related information or service) to your website.

Google's Overture: gives exact numbers of searches in the previous month. It's finicky and can take some time to load, and re-load. And re-load. Patience, Grasshopper.

Google's Adwords Keyword Tool: This is a powerful free tool to help you identify the words that people are searching for on the internet. It gives "low", "average", and "high" indicators for search volume. THis is critical information to have when writing your content! Although it does not give exact numbers, it's still extremely useful. If this link does not work, you may need to sign up for a free Google account in order to use it. It's easy to do.

Search It!: is another very powerful tool for checking everything from keyword search volume, competition in your niche, monetization models, domain names, and a bunch. Some of the features only work if you are a Site Build It owner. Full use of Search It is included on the Site Build It computer building package.

Wordtracker- The Premier Keyword Research Tool for Search Engine Optimization: Go to the "Free Trial" Tab and take it for a test run. This tool gives exact numbers, but requires a payment after the free trial ends.

1ShoppingCart: When you are ready to add ecommerce to your website look at 1ShoppingCart's affordable, powerful and secure online shopping system.

AWeber: An extremely powerful auto-responder and newsletter tool to help you consistently and professionally stay in touch with your patients. This is a fantastic and easy way to market your practice. They offer a free trial period so you can take it for a test drive before purchasing. It is really amazing and will have you thinking about Chinese Medicine auto-responder e-courses in no time!

InstantVideoGenerator: Video and audio are great ways to get your message, style, and unique qualities noticed. InstantVideoGenerator allows you to put video on your website very easily. Plus it is really cool, just imagine your own head on your website!
Note: "Refresh" this page to watch the Man Move!

Squeeze Page Software: Squeeze pages are a special category, and one you should know about so I added a whole page to provide more information. Click Here to get a brief overview and my assessment of their importance.

Beginning Your Business Online (BBO): BBO Institute was created by Matthew Glanfield. He is a guru in the field of inexpensive and effective techniques to get customers to your website or sales page. Sign up for his Traffic Club for free and you'll see some great training videos on what NOT to put on your website.

Article Marketer: As an acupuncturist you are a natural educator. You can write articles and use Article Marketer to submit them to thousands of directories. One article can send hundreds of visitors to your website over and over again. This saves you tons of time and allows you to build your business by attracting more targeted niche traffic to your website.

This is by no means a complete list of every tool that will help you build, create, design, and market your acupuncture website, but it is a good start. As with everything listed on this website, do your research to make certain that the product or service is right for you before purchasing.

Still Stuck? Ask For Help

If you feel lost about how to proceed and want help, go ahead and call or email me. I am offering this to you because I wish I had someone to advise me 8 years ago, and getting your acupuncture website right as early as possible in your career will help your business immensely. Remember that I am not an expert (read my Disclaimer), but I am willing to share the experience I have and the lessons I've learned.

I answer every inquiry myself. I therefore require that you provide your full contact information, including email, mailing address, and phone number. This is simply to weed out solicitations (yes, I get them!) and those who are not serious about needing help. I value my time and your time. If you do not hear from me within 3 business days please try again being absolutely sure that your contact information (phone number & email) are correct.

Investing in a Website is Tricky -- Request Help

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What You Need to Know about Website Marketing

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