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How Much Money
Do Acupuncturists Earn?

Two of the most common questions I get are, "How much money do acupuncturists earn?" and "What is an average acupuncture salary?".

I appreciate these questions because it indicates that people who are looking seriously at the acupuncture profession want to know if they can make a living doing it professionally.

According to data collected by PayScale.com, acupuncturists earn an average salary of $43,000 to $60,000 per year, depending on how long they have been in practice. But these numbers are misleading. I certainly know of acupuncturists who are making six-figure incomes and living a very comfortable lifestyle. (Click on the graph below for a closer look on PayScale.com.)

Acupuncture Salary


There really are not enough "data points" to draw any conclusions from this graph, but at least it is a starting point.

There are MANY factors that can contribute to an acupuncturist making more or less money. For instance, the location of the acupuncture practice can significantly impact how much an acupuncturist can charge for services as well as the number of people who seek out acupuncture treatments.

Just look at the graph below which shows the difference in acupuncture salary for an acupuncturist in New York City ($72,000), and Denver ($65,000) compared to Portland ($25,000).

Acupuncture Salary in New York, Denver, and Portland


Again, the number of people included in this survey is too small to draw any conclusions. But you can still ask yourself important questions, including what is the cost of living in these different cities? And do the demographics and competition support or hinder the success of an acupuncture business?

As with any business, the importance of "location, location, location" still holds true for acupuncturists.

An Acupuncturist's Salary Depends
on Several Key Factors

The problem with the question, "How much money does an acupuncturist earn?", is that the real answer is, "it depends".

What acupuncturists earn depends on a number of factors including:

  • How many patients they see per day.
  • How many days per week they see patients.
  • How much they charge per patient.
  • How much they earn from herbal or other retail products.
  • How much they earn from passive income sources.
  • What state they are practicing in.
  • Whether they accept Insurance & what the reimbursement rate is.
  • Whether they have employees and office staff.
  • What kind of practice they have (e.g. Sole Proprietor, LLC, Partnership, Group, Employee, Independent Contractor, Associate, etc.,).
And this is just a partial list of conditions that influence how much money acupuncturists earn. There are certainly many more, plus those factors that affect expenses.

The good news is that many of these factors are under the control of the acupuncturist and therefore the acupuncturist can determine how much he or she makes.

If you are an acupuncturist and you want to increase how much you earn, you have to do two things:

1. Decrease Expenses, and
2. Increase Income

You can increase your income by looking at the list of factors above and changing the way you practice. For example, you can work more hours in the day so that you see more patients. You can increase what you charge, or rent out some of your office space. There are many things you can do to increase your earnings.

If getting patients through your door is your biggest challenge then you need to invest in some marketing. I highly recommend two wonderful ebooks that are specific to acupuncturists marketing their acupuncture services. These books are:

"Build Your Dream Practice" by Kevin Doherty, LAc

and

"Never Market Again" by Burton Kent

Both of these books are based on solid business and marketing principles and provide practical information and effective steps for building and growing your acupuncture practice.

Ultimately, how much an acupuncturist earns is in large part up to him or her. The most important elements in determining an acupuncturists salary are are the same that affect any service based business. Therefore, learning basic business and marketing principles is essential to having a successful acupuncture practice.

How to Become An Acupuncturist

Learn More About "Build Your Dream Practice"

Learn More About "Never Market Again"

Passive Income for Acupuncturists

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