The Best Acupuncture
Marketing Technique

I am often asked, "What is the very best acupuncture marketing method for new (and established) acupuncturists?"

My answer may surprise you. Most people think (with good reason) that I recommend an acupuncture website as the best acupuncture marketing tool they could possible have. But that's not entirely true.

Although I think a business website is crucial, it is not necessary to have a website to use what I believe to be the single most effective marketing technique for acupuncturists.

The Secret to Acupuncture Marketing and
Building a Loyal Patient Referral Base

Before I tell you what those two words are and how they can build your acupuncture business, let me share a quick story.

There is a famous report in the Guinness Book of World Records about a man named Joe Girard who sold more cars per year than any other automobile salesman for 12 years in a row. The amazing thing is that Joe did not achieve this with the use of television, radio, or Internet advertising. Nor did he knock on doors or give talks around town.

Instead, he got organized, hired the right help to take care of time consuming tasks, and he did one simple thing. Joe Girard sent a handwritten greeting card saying Thank You to every single customer who purchased a vehicle from him.

Joe understood the power of gratitude and showing heartfelt appreciation to his customers, and Thank You became the two most powerful words in his business success.

By sending personalized greeting cards to say Thank You, as well as to acknowledge holidays, birthdays, and other special occasions, Joe built trusting relationships and planted the seeds for future sales and referrals. In fact, over 90% of his business came through referrals! (Read more about Joe Girard in my special report, "7 Ways to Grow Your Acupuncture Business Fast By Using My Secret Weapon".)

You too can build your acupuncture practice by saying the two most powerful words in marketing, Thank You.

Click on the cards to enlarge

Acupuncture
Marketing
with Cards

Sending a personalized Thank You card to patients sets you apart as an acupuncturist and a business owner. And I can tell you firsthand that customers appreciate being appreciated! I often receive calls thanking me for the Thank You for Your Referral cards that I send to patients and other professionals.

Sending cards reminds your patients that you are thinking of them. It is a great way to build a loyal customer base and give them incentive to refer new patients to you.

Marketing expert Burton Kent in his book "Never Market Again" as well as Acupuncturist and Coach Kevin Doherty in his Practice Evolution Success Kit highly recommend sending cards as a way to build relationships with your patients and increase your referral base.

But I would NOT be sending personalized greeting cards if I did not have an automated method to send cards to my patients and colleagues.

In fact, I recommend that you DO NOT send thank you cards unless you have an automated system to leverage your time and save you money.

I use a simple computer program that allows me to type my Thank You message into a greeting card, and it will print the card in my own (scanned in) handwriting and put it in a real envelope, with a real stamp, and send it in the regular mail so that it arrives in my patient's mailbox. And I never have to leave my computer.

It takes a matter of minutes to select a card from the 13,000 in the database, type in my message, and click SEND. Better yet, I can send a series of cards that go out automatically on preset dates (like birthdays or holidays), and every card is "coded" to address my patient's first name.

This system has the touch of the personalized greeting card that Joe Girard wrote, without the time consuming hassles of shopping for cards, finding stamps, and getting the card out in the mail.

If you would like to try out the system I use, simply fill out the form located at the bottom of this page: www.AcupunctureMarketingWithCards.com

When you sign up for the Free Test Drive, I will share with you cards I use in my acupuncture practice so that you can use them in your marketing.

In fact, when you set up your own online card account, I will GIVE you my card campaigns for you to customize and use in your business. With one click I can transfer all of these cards directly into your card system.

You will receive the following pre-written card campaigns from me:

• To all New Patients
  1. Welcome / Thank You for Choosing My Practice (Day 0)
     
  2. Touching Base (Day 15)
     
  3. Schedule for the Year (Day 30)
     
  4. Find Your Chi - Testimonial (Day 45)
• 4-Card Seasonal Campaign:
  
  1. The Wisdom of Winter
     
  2. The Spirit of Spring
     
  3. The Soul of Summer
     
  4. The Essence of Fall
• Thank You for the Referral Campaign

• Happy Holiday Campaign

I will also provide you with free coaching to help you get started and learn the power of the card system. Contact Me now to get started right away.

Remember, the two most powerful words in acupuncture marketing are, Thank You.

These two simple words can build your acupuncture business more quickly and less expensively than any other type of advertising or marketing campaign.

The best acupuncture marketing technique you can start using today is sending a card to your patients, customers, and colleagues.

Thank You!!

P.S. If you want me to send you your very own Thank You Card, simply provide me with your mailing address by filling out this quick form below:

Insights-For-Acupuncturists.com has a No Spam policy
and protects your Email Privacy.

Lisa Hanfileti, LAc, MAcOM
18810 NE 18th Street
Vancouver, WA (USA)
(360) 449-4500 PST

Learn More About Acupuncture Marketing with Cards

See Some Cool Cards That I Made

Return to the Top of Best Acupuncture Marketing Technique