Full Disclosure

My Name Is Lisa & I Am An Affiliate

**UPDATE** Insights For Acupuncturists is undergoing a renovation! So much has changed since I originally created this website it in 2007. I'll be updating the best information, resources and the latest, greatest marketing strategies for acupuncturists. If you have a topic you are struggling with, let me know by clicking here. Thanks! ~Lisa Hanfileti, LAc

In compliance with the Federal Trade Commission’s Guide Concerning the Use of Endorsements and Testimonials (http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf), I want it to be very clear that there are many products and services on this Insights-For-Acupuncturists.com website and blog that if you should purchase through one of my links (text or banner), I will likely receive a referral partner commission as an approved affiliate of that company.

Please do your due diligence before investing in any product or service and do not base your decision solely upon my experience, recommendation or advertising. Whenever necessary, seek the advice of an expert to help you make the best decisions for your business needs.

If you have any questions about any of the companies I am partnered with as affiliate, please do not hesitate to contact me at lisa[at-replace with the at symbol]Insights-For-Acupuncturists.com.

What Is Affiliate Marketing

According to Wikipedia, http://en.wikipedia.org/wiki/Affiliate_marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.[1] However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.[1]

Affiliate marketing is frequently overlooked by advertisers.[2] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

[1] "Referral and Affiliate Marketing – What’s the Difference?". ReferralCandy. Retrieved 10 January 2012.
[2] Prussakov, Evgenii (2007). "A Practical Guide to Affiliate Marketing" (pp.16-17), 2007. ISBN 0-9791927-0-6.