I am often asked, "What is the very best acupuncture marketing method for new (and established) acupuncturists?"
My answer may surprise you. Most people think (with good reason) that I recommend an acupuncture website as the best acupuncture marketing tool they could possible have. But that's not entirely true.
Although I think a business website is crucial, it is not necessary to have a website to use what I believe to be the single most effective marketing technique for acupuncturists.
You may have heard that the most powerful word in marketing is "free", but I am here to tell you that there are two words that are far more powerful.
Before I tell you what those two words are and how they can build your acupuncture business, let me share a quick story.
There is a famous report in the Guinness Book of World Records about a man named Joe Girard who sold more cars per year than any other automobile salesman for 12 years in a row. The amazing thing is that Joe did not achieve this with the use of television, radio, or Internet advertising. Nor did he knock on doors or give talks around town.
Instead, he got organized, hired the right help to take care of time consuming tasks, and he did one simple thing. Joe Girard sent a handwritten greeting card saying Thank You to every single customer who purchased a vehicle from him.
Joe understood the power of gratitude and showing heartfelt appreciation to his customers, and Thank You became the two most powerful words in his business success.
By sending personalized greeting cards to say Thank You, as well as to acknowledge holidays, birthdays, and other special occasions, Joe built trusting relationships and planted the seeds for future sales and referrals. In fact, over 90% of his business came through referrals. (Watch this video that shows how easy it can be to generate referrals by sending cards, The Referral Movie.)
You too can build your acupuncture practice by saying the two most powerful words in marketing, Thank You.
Showing appreciation and gratitude to patients, customers, and professionals may appear overly simplistic, but when used in combination with an automated system which also leverages your time, money, and efforts, you have the ability to keep patients coming through your doors for years to come.
Sending a personalized Thank You card to patients sets you apart as an acupuncturist and a business owner. And I can tell you firsthand that customers appreciate being appreciated! I often receive calls thanking me for the Thank You for Your Referral cards that I send to patients and other professionals.
Sending cards reminds your patients that you are thinking of them. It is a great way to build a loyal customer base and give them incentive to refer new patients to you.
Marketing expert Burton Kent in his book "Never Market Again" as well as Acupuncturist and Coach Kevin Doherty in his Inner Circle Coaching Program highly recommend sending cards as a way to build relationships with your patients and increase your referral base.
But I would not be sending as many personalized greeting cards if I did not have a cost-effective and automated method to send cards to my patients and colleagues.
An automated system is a smart way to leverage your time and save you money.
I use a simple computer program that allows me to type my Thank Youmessage into a greeting card, and it will print the card in my own (scanned in) handwriting and put it in a real envelope, stamp it with USPS postage, and send it in the regular mail so that it arrives in my patient's mailbox. And I never have to leave my computer.
It takes a matter of minutes to select a card from the 13,000 in the database, type in my message, and click SEND. Better yet, I can send a series of cards that go out automatically on preset dates (like birthdays or holidays), and every card is "coded" to address my patient's first name.
This system has the touch of the personalized greeting card that Joe Girard wrote, without the time consuming hassles of shopping for cards, finding stamps, and getting the card out in the mail.
If you would like to try out the system I use, simply click on "Send A Card". Send one to yourself (I'll pay for the card and the postage) so you can see and feel the quality of the card.
If you decide to create your own online card account, I will electronically transfer my card campaigns for you to customize and use in your business. With one click I can transfer all of these cards directly into your card system.
You will receive the following pre-written card campaigns from me for you to customize with your own photos, logo, message and signature:
Remember, the two most powerful words in acupuncture marketing are, Thank You. I always thank my patients for referrals in person whenever possible. I also send a card so that have that added sense of appreciation (and something tangible to SHOW their friends and family.) It's a very fun strategy!
These two simple words can build your acupuncture business more quickly and less expensively than any other type of advertising or marketing campaign.
The best acupuncture marketing technique you can start using today is sending a card to your patients, customers, and colleagues.
P.S. If you want to SEE what a real card FEELS like, send yourself a free card right now (I'll pay for the postage too!). Just CLICK HERE then click on the the button that says "Send A Free Card". )Be sure to say YES when asked if you want the walk through.)